Rewards for the road ahead.

Fuel savings and store rewards at activated participating locations.

One membership. Clear value.

Every mile should give something back.

Join free with your phone number. No physical card required.

Join Free View Program Details

An E66M member with Umpha's Coffee at a roadside fuel and coffee stop

Join E66M RewardsCreate a free membership with your phone number.Open Member AccountView your promotional rewards balance and activity.Get Program SupportFind clear answers about earning and redemption.

5¢ off fuel

Save 5¢ per gallon on qualifying fuel purchases, up to 20 gallons per transaction.

1 point per $1

Earn one point for every qualifying whole dollar spent inside the store.

$5 for 500 points

Redeem 500 points for $5 off a qualifying convenience-store purchase.

One phone number

Join free and identify your account without carrying a physical rewards card.

How it works

Four simple steps. One membership.

Join free

Earn points

Earn points on qualifying in-store purchases.

Get rewards

Redeem points for posted member rewards.

Save more

Receive the posted fuel discount at active locations.

Life on the road

Built for the hardworking people who keep America moving forward.

A professional truck driver with coffee beside her truck — Truckers

A welcoming roadside station team — Station teams

An everyday driver holding Umpha's Coffee while using a mobile rewards account at the pump — Everyday drivers

A motorcyclist traveling an open desert highway — Road travelers

For participating businesses

Partner with E66M

Bring a clear, consistent rewards experience to fuel, food, service and travel customers.

Request partnership review

Questions?

Program information

Get straightforward answers about enrollment, qualifying purchases and redemption.

View common questions

One network. More stops.

Turn every good stop into the next visit.

E66M Rewards is planned to support fuel operators, cafés, food concepts, service centers and destination partners through one consistent member experience.

Review Program Details

Frequently asked questions

Can I enroll now?

Yes. Online enrollment is available. Benefits begin only after a participating location displays an active E66M Rewards notice.

What earns points?

Qualifying convenience-store merchandise earns one point per whole dollar. Posted exclusions apply.

Do I need a physical card?

No. Use the mobile phone number registered to your account.

Do points have cash or ownership value?

No. E66M Rewards points are promotional loyalty units and do not represent cash, investment rights or ownership.

Ready to start earning?

Join free with your phone number.

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